Online Streaming Radio Presents Opportunity for Brands
Co-authored with Jacqueline Johnson, assistant media planner/buyer When internet radio exploded onto the scene around 2005, it completely transformed radio from both a consumer and marketer...
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Here's why Pandora is killing it in mobile
Pandora made more than $229 million from mobile display ads in 2012, according to an IDC study that came out last week — on par with Facebook ($234M), and double that of Twitter, which netted $117...
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The Real Possibilities of iTunes Radio
While much of the discussion around Apple’s forthcoming iTunes Radio is around its head-to-head competition with Pandora, this conversation is missing the larger opportunity. Radio advertising, with...
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Radio Continues To Have A "Missing Link" To Listeners
I spend a lot of time listening to the radio. All kinds of radio, from AM and FMstations to Pandora, Stitcher, Beats Audio, and a plethora of other streaming services. And to be clear, if it's sound...
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